My Mom is a "retired artist" and my Dad is a retired "finance guy".  I studied Finance and Philosophy at USC.  Although I didn't realize it at the time, this is where I began to understand how important mixing creativity and business is to me. 

17 years later, I can say definitively that one without the other feels hollow and incomplete. 

By way of background, I started my career in Investment Banking + Trading and within 2 weeks realized that the lack of creativity was killing me.  I became a strategy meets sales and marketing executive within the worlds of Sports, Entertainment and Lifestyle Marketing.  With extensive experience in big and small strategic marketing agencies, consulting, brand side and tech start-ups, about 8 years ago I became a full on "tech geek" as I realized the transformational power of tech/digital.

I've worked at places such as Banc of America SecuritiesOctagonWilliam Morris Endeavor, Los Angeles Rams, McCann WorldgroupCarrot Creative / VICE which led me to where I am today.

I'm the Senior Director of Business Development - Head of Financial Services at SapientRazorfish.  SapientRazorfish, part of Publicis.Sapient is one of the world's finest digital and technology consulting agencies focused on unlocking business value through the Transformation of Marketing, Sales and Operations via Customer Obsession.  

I evangelize the Digitization of Everything.  I don't consider it a job because it's something I'm passionate about waking up and doing everyday.  I help ambitious companies harness creativity and technology to transform their businesses by digitizing everything that can be. 

I've got "the disease" aka entrepreneurial DNA which showed up early and often.  As a result, my relationship network is broad, diverse and deep and there are very few things I'm more passionate about than connecting like-minded people.  These connections typically revolve around collaboration, innovation, strategy and ideas...all of which of course I can't get enough of. 

Outside of work, I've never seen an opportunity for a picture that I didn't want to take or a sport that I didn't want to play.  I race big boats on Long Island Sound a lot and I love to cook, especially when it involves a grill and nothing better than spending time with family and friends.  I have an "explorer mentality" so traveling and "experiencing something new" are always at the top of the list as well.

And last but certainly not least, NYC is my heart.  The culture, the people, the history, the energy, the mindset and "The Street".  

There's NYC and then there's everything else.

IG/T: @Alec_Coughlin

E: alec.coughlin@sapientrazorfish.com

 

#HustleHarderThanThem