18-24 months ago at the C-level, when it came to Transformation there was a bit of “maybe, but let’s wait and see how this all plays out.”  Fast forward to today and those days are over.  

When you look at the 4th Industrial Revolution and consider the following, it makes perfect sense how quickly things have changed:

Metaphorically speaking, it’s as if electricity was effectively invented overnight and every business now needs to think through how they evolve, change and innovate.  Exciting, scary and confusing all at the same time. 

A tall order, but those same CEOs that had a bit of a "wait and see" approach 18-24 months ago are now all in.  Crystal clear on the “What?” and “Why?” of Transformation but a little confused/anxious on the “How?” as there are more questions than answers given its ultimately a 3-5 year process.

The stakes are high

Established companies today look excitedly at what “GE – The Digital Industrial Company” or Burberry have done to successfully navigate the Transformation Imperative but then look fearfully at Blockbuster, Tower Records, Polaroid, Kodak and the others that have failed.  Triggering fundamental questions for the CMO, CTO, CIO and other key stakeholders - “How do we do this?  How do we do it successfully?” 

 Enter Razorfish.

“Everything that can be digital, will be digital.” – Razorfish, 1995

While that statement might have appeared to be a little bit ambitious at the time, it’s now clear how prophetic it was (it's also why I've always had such a MASSIVE crush on Razorfish since day 1).  It’s a simple and powerful expression of the agency’s north star which has enabled Razorfish to become one of the world’s finest digital and technology consulting agencies

For the 4th consecutive year, Gartner has recognized us as the leader in their industry standard report assessing the global Digital Agency ecosystem.  Noting both our Transformational vision and ability to execute.

What makes Razorfish, within Publicis.Sapient, unique and arguably the best in the world at Transformation, is our combination of both native Creativity + Technology that enables Transformation from the outside/in and inside/out.  These capabilities have historically been provided by separate entities but by bringing them together under one roof, we enable our clients to Transform “smarter, faster and better.

More specifically, we help our clients answer the “How?” question by enabling them to grow faster and more profitably by Transforming their approach to Sales, Marketing, Operations and Talent. 

Anyone who knows me, knows how passionate I am about the intersection of Creativity, Technology and Business.  If they know me really well, they know more about this passion than they would probably like aka I might talk about it a little too much…maybe more than a "little too much"... ;)

Joining Razorfish, part of Publicis.Sapient, to head up our Financial Services Business Development efforts is an incredible opportunity and one that I could not be more excited about.  While our capabilities are outrageous, our people/culture are even more impressive.  And you know what they say about the importance of people/culture?

As a guy who grew up in the area, studied Finance and Philosophy, started his career in Investment Banking + Trading, etc. Wall Street has a very special place in my heart.

When thinking about the challenges/opportunities facing Financial Services and all of my clients, friends and family that work in the industry, there’s nothing that motivates me more than helping The Street survive and thrive in this new era of business.

Go time.  Let's get after it.


#hustle #keeprunning

E: Alec.coughlin@sapientrazorfish.com; T/IG: @Alec_Coughlin