In the last 15 years, 52% of the Fortune 500 have disappeared.

In 1995, the average life expectancy of a Fortune 500 company was 75 years. Today, it's 15 years.

While the threats to incumbent organizations are multiplying by the day, the consumer/customer expectations continue to rise with every great experience they have as "human beings", regardless of environment. As a result, C-level expectations for Innovation continue to climb.

This environment and the associated expectations are a direct reflection of the massive challenges associated with the 4th Industrial Revolution and the "Connected Consumer" but also the inherent roadblocks within corporate environments that make it difficult to enable meaningful innovation to thrive.

While every "Challenge" is an "Opportunity" in disguise, addressing F1000 challenges in delivering meaningful innovation at scale has multiple dimensions.

There are process impediments, organizational structure roadblocks, corporate strategy issues associated with prioritizing/investing in the "right opportunities", culture change issues, resource allocation questions, innovation runway/commitment questions etc.

While every industry and company is more vulnerable to disruption today than ever before, the days of "wait and see" appear to be coming to a close.

What we see as encouraging signs are more and more companies genuinely leaning into embracing a truly agile approach across disciplines to test/learn/iterate their way into strategic insights/frameworks vs the more traditional approach to Horizon 1 planning.

Evidence of that is the growing embrace of our DPI offering designed to help companies de-risk their digital innovation efforts by moving faster and smarter.

If you have a minute, click on this link here and check out our recently launched microsite that summarizes DPI and how we're doing our part to help our clients address the "Brutal Truth" above... ;)

E:; T/IG: @Alec_Coughlin